Buyapowa and Heal's pioneer in-store referrals

Buyapowa can today announce that, together with the celebrated home furnishing retailer Heal’s, we’re breaking new ground in referral marketing technology - bringing a previously online-only phenomenon into the place where the vast majority of retail still takes place: physical stores.

As of today, Heal’s customers will not only be able to enrol in their hugely successful referral programme in-store, they’ll also be able to share incentives with their friends which can be redeemed either online at heals.co.uk or at any of Heal’s stores across the UK.

We’ve achieved this by developing world-first technology which can quickly integrate with any EPOS system, enabling sales assistants to validate digital referrals on the spot. The moment a friend presents their unique incentive code in-store, our technology translates any applicable saving for the EPOS system while simultaneously identifying the referrer and issuing them a reward for making a successful introduction. This too, of course, can be spent online or in-store, maximising the chance of repeat purchases from loyal customers.

Heal’s will be promoting their exciting new programme via in-store signage, with flyers and on till receipts in the run-up to the peak Christmas trading


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Black Friday: After the Party, the Hangover...

Phew! Together with retailers all over the World, you will be breathing a sigh of relief now that Black Friday and Cyber Monday 2016 are behind us!

This is because the past weekend was the culmination of months of planning to ensure that your websites stayed up, your call centres were able to take the strain and your logistics partners were fully prepped for the deluge. Of course, it will not actually be over until all those parcels have been delivered and all the returns have been dealt with, so it is safe to assume that you will be busy for a little longer yet.

But while you won't have actual numbers for a few weeks, it would only be human for you to be already taking a mental stock of what these two momentous sales days actually meant for your business.

A big shopping party

Early indicators already suggest that the Black Friday weekend was one big shopping party, even bigger than 2015! And even if shoppers continued to shift spending online, with Tamara Gaffney of Adobe claiming Black Friday 2016 dethroned Cyber Monday as ‘largest online shopping day of the year’, in-store spending in the UK was still


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How to create a referral perfect storm like Virgin

Coke and Mentos. Potassium and water. Samsung phones and electricity. When you put some things together, they just go BANG. Now, in the plaid-suited, kipper-tied world of meteorology and / or George Clooney movies, they call a confluence of phenomena resulting in dramatic conditions a 'perfect storm'. In the world of referral marketing, we just call it super-cool.

Referral marketing is all about getting people to share their love of a brand or a product with their friends. So, for referral marketing to work - and boy can it work - two things tend to make big difference: a brand people adore, or a product they love to talk about. When you get both of those together - beloved brands and passion products - that’s a referral perfect storm, such as the one we’ve just launched with Virgin Wines: an absolutely iconic brand and wine, a product which gets more Google results than ‘doughnuts’, ‘cuddles’ and ‘Jesus’ combined.

We’ll come back to Virgin Wines later but, first, let’s take a look at what we mean by those two terms: beloved brands and passion products.

BELOVED BRANDS

Every year, Superbrands (UK) Ltd publish their list of Britain’s


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Comment surfer sur la vague du marketing de recommandation tel Virgin

Le père noël et son traineau. Le poivre et sel. La plage et le monoï. Lorsqu’on associe ces éléments, c’est tout simplement le mariage parfait et évident. Les cloches sonnent à présent pour célébrer l’union du marketing et du parrainage digital.

Le marketing de recommandation est entièrement basé sur l’amour que les consommateurs ont pour une marque ou un produit, amour qu’ils veulent partager avec leur entourage. Alors pour un programme de parrainage réussi - et croyez le c’est entièrement à portée de main aujourd’hui - deux points feront la différence : l’affecte qu’une marque aura créé avec ses clients, ou commercialiser un produit de passion dont les consommateurs aimeront parler entre eux. C’est grâce à ces deux ingrédients que Virgin Wine vient de lancer sa première campagne de parrainage, qui connaît déjà un franc succès : une marque iconique sur un secteur de passion qu’est le vin, un produit qui récolte plus de Google results que les mots clés “maigrir” et “star wars” combinés.

Nous reviendrons sur Virgin dans un instant, mais jetons d’abord un oeil de plus près à ce que nous entendons par : une marque aimée et


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SFR dial up Buyapowa to reinvent referral marketing in France

The next generation of referral marketing has landed in France, as Buyapowa - the world’s most advanced referral platform - joins forces with SFR, France’s most innovative mobile network, to get their customers sharing and their friends shopping.

Until today, referral programmes in France have tended to rely on clumsy forms, which required customers awkwardly to enter their friends’ contact details and relied on resource-heavy offline tracking and verification processes. But, with the arrival of Buyapowa’s cutting-edge technology, that all changes - today.

SFR’s programme is seamlessly integrated into their omnichannel offering - working online, on mobile and even in-store. It’s effortlessly embedded in their website, connected to their SCV and CRM tools, and it’s aligned with their wider marketing strategy. Plus, it takes full advantage of the massive technological and cultural revolution the rest of the world has seen over the past five years, enabling customers to refer their friends via any number of next-gen tools, from social networks like Facebook and Snapchat to mobile messaging apps such as WhatsApp and Messenger.

Even more importantly, SFR's referral programme is smart: it’s designed to get customers introducing not just one friend but many,


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