Nelly.com partners with referral experts, Buyapowa

We’ve always loved working with Nordic clients - from the local outpost of PepsiCo to the subscription experts, Zentio. We’re from a country where it rains all summer so, we’re delighted to announce our latest client from the land where the sun shines all day in summer: Sweden’s fashion powerhouse, Nelly.com.

Often described as the ASOS of the Nordics (we’re lucky to work with ASOS in the UK too), Nelly offer 850 brands of super-cool clothing plus their own highly-regarded designs. They trade right across the world, including dedicated sites for Sweden, Norway, Denmark and Finland, plus Germany, The Netherlands, France, Belgium and the UK. And, best of all, they’re using the Buyapowa platform to acquire new customers while taking their loyalty programme to an exciting new level.

Starting today, anyone who gets a friend shopping will earn 25 NLY Points, which they can spend on future purchases, while the friend gets 15% off off their first shop. Things get even more exciting, though, as customers introduce more and more friends, with special prizes when they hit five and then ten referrals, plus top prizes of thousands of NLY Points for the five customers who refer the most friends every month.

It’s a super-clever way not only of getting new customers to make their first shop, but also of getting repeat visits, multiple spends and deeper engagement from existing ones. We love it.

To see how referrals can supercharge your business, drop us a line and we will be happy to chat.

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