Buyapowa and Heal's pioneer in-store referrals

Buyapowa can today announce that, together with the celebrated home furnishing retailer Heal’s, we’re breaking new ground in referral marketing technology - bringing a previously online-only phenomenon into the place where the vast majority of retail still takes place: physical stores.

As of today, Heal’s customers will not only be able to enrol in their hugely successful referral programme in-store, they’ll also be able to share incentives with their friends which can be redeemed either online at heals.co.uk or at any of Heal’s stores across the UK.

We’ve achieved this by developing world-first technology which can quickly integrate with any EPOS system, enabling sales assistants to validate digital referrals on the spot. The moment a friend presents their unique incentive code in-store, our technology translates any applicable saving for the EPOS system while simultaneously identifying the referrer and issuing them a reward for making a successful introduction. This too, of course, can be spent online or in-store, maximising the chance of repeat purchases from loyal customers.

Heal’s will be promoting their exciting new programme via in-store signage, with flyers and on till receipts in the run-up to the peak Christmas trading


▸ Continue reading

Heals stylish new referral scheme in 2 minutes

When a heritage home furnishing brand like Heals, which has been helping Britons design their homes with style and panache since 1810, decides to empower and reward its customers for referring their friends and family, then surely that is worth taking a look?

Enjoy the video!

If you haven't already seen the Heals introduce a friend programme, the short walk-through below will show you how it works.

Heals is just one of many leading brands and retailers that have put their trust in the Buyapowa referral marketing platform. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:


▸ Continue reading

Referral Marketing: Average Order Value Uplift

Sometimes, in retail, it seems as though every sunbeam has a stormy lining. The Office for National Statistics (ONS) recently released figures for the home furnishing sector, showing a 3.1% year-on-year sales growth - and you’d have thought that would be cause for celebration. But, as the ONS giveth, so the ONS taketh away, because they also revealed that prices fell by 2%, resulting in total spend dropping by 0.3%.

It’s no surprise. You can perfect your offering, refine your customer experience and fine-tune your marketing, but customers continue to wait for the sales before they shop. And digital’s no magic bullet, because it makes hunting around for savings via affiliate vouchers, price comparison sites and clearance resellers easier than ever before.

That’s where referrals come in. If you want to drive increased sales outside of THE SALES, there’s no better way to grab a prospective customer’s eye than a recommendation from someone they trust. No wonder the average order values from our clients’ referred-in customers are consistently greater than those from their direct ecommerce customers. And nowhere is this variance in AOV greater than in the home furnishing sector, where referred-in


▸ Continue reading